Lens 3 was Facebook’s advertising infrastructure, which I argued was very underrated, and which would provide a platform for dramatically scaling Instagram monetization in particular. Lens 2 was Facebook’s products, where I argued that investors were over-indexed on Facebook the app and were ignoring Instagram’s growth potential, and, in the very long run, WhatsApp. Lens 1 was Facebook’s finances, which did show troubling trends in terms of revenue and expense growth:Īs I noted at the time, I could understand investor trepidation about these trend lines, which is why other lenses were necessary. I wrote that the reaction was overblown in Facebook Lenses, which looked at the business in five different ways: 
In 2018, the market was panicking about Facebook’s slowing revenue and growing expenses, and was concerned about the negative impact that Stories was having on Facebook’s feed advertising business. What happened to Meta last week - and my response to it - expressed in meme-form:
0 kommentar(er)
